01Primary logo
Alessandro BrunoMonogram and wordmark together. Use it when the viewer may not know the mark yet: heroes, covers, presentations, the brand page.
Brand guidelines
Soft minimal logo
A clean, minimal and refined visual identity. Built on simple geometric shapes, soft transparency and balanced proportions, designed for a modern, professional and versatile look.
MinimalElegantModernTimeless
01Primary logo
Alessandro BrunoMonogram and wordmark together. Use it when the viewer may not know the mark yet: heroes, covers, presentations, the brand page.
02Logo mark (icon)

The mark on its own: navbar, avatars, favicon, app icons. It is the most recognisable part of the identity.
03Wordmark
Inter Light, uppercase, 0.35em tracking. For footers, email signatures and narrow layouts where the mark would be redundant.
04Variations
Soft on quiet light surfaces, white on dark sections, black for print and documents. The dot stays blue in the soft version and takes the mark’s colour in monochrome.
Full logo (light)
Logo + wordmark
Icon only (light)
Avatar, favicon, small sizes
Full logo (dark)
Dark heroes, footers, banners
Icon only (dark)
Dark UI, video, overlays
Monochrome (black)
Print, CVs, single-colour use
Monochrome (white)
For dark backgrounds
05Colour palette
Click a colour to copy it. Blue is punctuation; white, soft grays and ink do the rest. Small blue text on white uses #2563EB on the site for AA contrast.
06Gradient details
Very restrained gradients: gentle left-to-right tonal shifts, pale blue-gray blending, overlaps that feel transparent. No metallic reflections, chrome or specular highlights: depth comes from tone only.
07Clear space
The unit is the dot’s diameter (x). Minimum 1x on every side, 1.5x preferred, 2x in heroes and presentations. No text or UI inside this area.
08Minimum size


Alessandro BrunoMonogram: 16px absolute minimum, 24px in UI, 64px+ when it leads. Full logo: 120px (180px recommended). Wordmark: 140px.
09Typography
Aa
Inter
Light · Regular · Medium · SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
One family. Headings 600 with tight tracking, body 400 at 16px+, labels 500 uppercase. The wordmark is Inter 300 at 0.35em.
10Usage examples

Alessandro Bruno
App icon, business card, browser tab, dark banner.
11Do
12Don’t
13Official files
Nine SVGs: monogram, full logo and wordmark, each in soft, black and white.
Monogramab-soft-minimal-monogram.svg
Full logoab-soft-minimal-full.svg
Monogram — Blackab-soft-minimal-monogram-black.svg
Full logo — Blackab-soft-minimal-full-black.svg
Monogram — Whiteab-soft-minimal-monogram-white.svg
Full logo — Whiteab-soft-minimal-full-white.svg